TO ENCOURAGE an atmosphere of responsibility and transparency, while creating the most positive social network experience, Ello has created this bill of rights for all social network users. Continue reading The Ello Bill of Rights for Social Network Users
Return on Ad Spend is a metric used to measure the effectiveness of a Facebook marketing campaign. We prefer to measure how much revenue is generated for every dollar spent on Facebook advertising. Continue reading Facebook – ROAS (Return on Ad Spend)
Conversions are customer-completed actions, like purchases or adding items to a cart on a website. Continue reading Facebook – Conversions
Clicks are the total number of times someone clicks on your ad. Depending on what you’re promoting, this can include event responses or app installs. Continue reading Facebook – Clicks
This is the number of times your ad was served. On our mobile apps, an ad is counted as served the first time it’s viewed. On all other Facebook interfaces, an ad is served the first time it’s placed in someone’s News Feed or each time it’s placed in a desktop right column. Continue reading Facebook – Impressions
The Facebook pixel is our tool that allows you to track ad effectiveness outside of the Facebook network to other properties on the web. Continue reading Facebook – Facebook Pixel
Terminology Lingo 