Facebook – Ad

An individual ad includes its creative — the image, video, and/or text it uses — target audience, and bid. Your ads appear along with the stories that are relevant to your audience so it’s important that the creative in your ads are aligned with their interests. Continue reading Facebook – Ad

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Facebook – Ad Set

An ad set includes one or more ads, a budget, and a schedule. You can create an ad set for each of your audience segments by making the ads within the ad set target the same audience. This will help you control the amount you spend on each audience, decide when each audience will see your ads, and see metrics specific to each audience. You can also decide where the ads within the ad set appear on Facebook. Continue reading Facebook – Ad Set