Google – Channel Grouping

A roll-up of traffic sources in the Acquisition reports that groups several marketing activities together. Channel groupings allow you to view and compare aggregated metrics by channel name, as well as individual traffic source, medium, or campaign name. Continue reading Google – Channel Grouping

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Facebook – Campaign

Your campaign revolves around the advertising objective you have decided on, like Clicks to Website, Brand Awareness, or Mobile App Installs. As you set up your campaign, you’ll create one or more ad sets to help you optimize and measure your results for each of your advertising objectives. And within each ad set are the ads themselves. All the ads in one ad set share the same daily or lifetime budget, schedule, bid type, bid info, and targeting data. Continue reading Facebook – Campaign