Facebook – Ad

An individual ad includes its creative — the image, video, and/or text it uses — target audience, and bid. Your ads appear along with the stories that are relevant to your audience so it’s important that the creative in your ads are aligned with their interests. Continue reading Facebook – Ad

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Facebook – Ad Auction

For each ad impression, our ad auction system selects the best ads to run based on the ads’ maximum bids and ad performance. All ads on Facebook compete against each other in this process, and the ads that our system determines are most likely to be successful will win the auction. Continue reading Facebook – Ad Auction