Facebook – Cost Per Click (CPC)

This is the amount you’re paying on average for each click on your ad. Average CPC is calculated as total cost for ad / total clicks. Continue reading Facebook – Cost Per Click (CPC)


Facebook – Cost Per Action (CPA)

This is the average amount that you’re paying for each action people take on your ads. What you pay depends on who you’re targeting and how many other advertisers are competing to show their ads to your audience. Well-designed ads will encourage more people to take an action; the more actions you get for your budget, the lower your cost per action will be. Continue reading Facebook – Cost Per Action (CPA)