Google – Channel Grouping

A roll-up of traffic sources in the Acquisition reports that groups several marketing activities together. Channel groupings allow you to view and compare aggregated metrics by channel name, as well as individual traffic source, medium, or campaign name. Continue reading Google – Channel Grouping

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Facebook – Ad Set

An ad set includes one or more ads, a budget, and a schedule. You can create an ad set for each of your audience segments by making the ads within the ad set target the same audience. This will help you control the amount you spend on each audience, decide when each audience will see your ads, and see metrics specific to each audience. You can also decide where the ads within the ad set appear on Facebook. Continue reading Facebook – Ad Set